Building a Purposeful Brand
with brand expert Michelle Roberts
Tuesday March 26th, 5:30 – 7pm
CoWork Downtown – 127 East Avenue, Rochester, NY
One of the four tenets of Conscious Capitalism is purpose:
Businesses should exist for reasons beyond just making a profit. “We need red
blood cells to live (the same way a business needs profits to live), but the purpose
of life is more than to make red blood cells (the same way the purpose of business
is more than simply to generate profits).”
Knowing WHY your business exists provides you with a compass to find and stay
focused on achieving your higher purpose. Profit is a means to the
end of purpose for conscious businesses.
Join us for a panel decision led by Michelle Roberts, brand expert and marketing
consultant of Novus – Be Known, Inc. and hear from:
-Deanna Spiotta, Communication Director for Health Baby Network
-Dr. Mary Ann Lester, Periodontist and Owner of Perio Health Partners
-Melanie DellaPietra, owner of PeopleMinded
Hear why these business leaders believe in having purpose as a core
business/organizational strategy, what it has done for their organization and how
they are implementing it their culture, marketing and overall experience.
– Hear what brand purpose is and what role it plays within all types of
– Learn about what a strategic brand process involves and what outcomes to
– Learn why other conscious leaders are doing to build an authentic,
purposeful brand in Rochester
– Leave with specific tactics of how organizations are living their purpose
Tickets are free, but limited, so reserve yours ASAP!
Purpose to Profits Conscious Business Summit
Tuesday May 21st, 7:30 am – Noon
Featuring Richard Sheridan, CEO, Menlo Innovations,
and Best Selling Author
Join Other Conscious Leaders using purpose and culture to differentiate their business
He was CCROC’s keynote for our 2nd Annual Conscious Business Summit in 2015 following the release of his best selling and widely celebrated book, Joy, Inc. – How We Built a Workplace People Love. We are celebrating his newly released second book, Chief Joy Officer that continues to prove that a positive and engaging leadership style is actually good for business.
For more information Download the Flyer
Curious about the Conscious Capitalism Movement or what to join CCROC?
For more information, contact:
Tom Brady (585-330-6346); firstname.lastname@example.org)
Andrew Brady (585-269-4948); email@example.com)