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Capitalism works. Period. Its power to positively change lives is unparalleled. But misuse of capitalism’s power by some has led to negative stereotypes such as greed, misconduct and exclusion. This inaccurate way of thinking about business seemed destined to be an unshakable narrative — until now. There is a better way to be a capitalist. A way that will create a better world for everyone. A way forward for humankind to liberate the heroic spirit of business and our collective entrepreneurial creativity so we can be free to solve the many challenges we face. Conscious Capitalism provides that path.

Conscious Capitalism is a fast growing global movement around a business philosophy that has four key characteristics: a higher purpose, stakeholder orientation, conscious leadership and conscious culture. We believe that businesses that employ sound fundamental business practices and adopt a Conscious Capitalism mindset are more sustainable, resilient and profitable in the long term.

In our research (published in the groundbreaking book Firms of Endearment: How World Class Companies Profit from Passion and Purpose, Wharton School Publishing, 2007 & 2nd Edition in 2014), we found that over the last 15 years (yes through the worldwide recession) the publicly traded US FoEs returned 1,161%; International FoEs 1,180%; Good to Great Companies 293% and the S&P 118%.

Beyond financial wealth, these companies also create many other kinds of societal wealth: more fulfilled employees, happy and loyal customers, innovative and profitable suppliers, thriving and environmentally healthy communities and more.

We are looking for leaders in the Rochester business community who are one their way towards Conscious Capitalism and becoming a Firm of Endearment and/or know intuitively there is a better way to run a business and are willing to become a student as well as a teacher of Conscious Capitalism principles. Please join other Conscious Leaders who are energizing a differentiating community economic business strategy creating a Center for Conscious Business.