Are you a Conscious Capitalist?? Complete the Activator

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Do you believe that businesses built on PASSION and PURPOSE can prove that you can PROFIT while making a difference?

Conscious Capitalism is a fast growing global movement around a business philosophy that has four key characteristics: a higher purpose, stakeholder orientation, conscious leadership and conscious culture.  We believe that businesses that employ sound fundamental business practices and adopt a Conscious Capitalism mindset are more sustainable, resilient and profitable in the long term.

In our research (published in the groundbreaking book Firms of Endearment: How World Class Companies Profit from Passion and Purpose, Wharton School Publishing, 2007 & 2nd Edition in 2014), we found that over the last 15 years (yes through the worldwide recession) the publicaly traded US FoEs returned 1,161%; International FoEs 1,180%; Good to Great Companies 293% and the S&P 118%.

Beyond financial wealth, these companies also create many other kinds of societal wealth: more fulfilled employees, happy and loyal customers, innovative and profitable suppliers, thriving and environmentally healthy communities and more.

We are looking for leaders in the Rochester business community who are one their way towards Conscious Capitalism and becoming a Firm of Endearment and/or know intuitively there is a better way to run a business and are willing to become a student as well as a teacher of Conscious Capitalism principles.  Please join us to make the Greater Rochester Area the incubator for business leaders to transform our community’s business culture by pledging to aspire to be more conscious leaders on the path to making their business as well as helping others become Firms of Endearment.

There is much more information provided on the Conscious Capitalism, Inc. website at

How Conscious is Your Business?

Complete the Conscious Capitalism Activator

Conscious Capitalism Field Guide Activator Worksheets

Conscious Capitalism Field Guide (2018) on Amazon

Firms of Endearment, 2007 (Raj Sisodia):

Conscious Capitalism, 2013 (John Mackey and Raj Sisodia):

or the 2nd edition, 2014, of Firms of Endearment!  (Ray Sisodia)

Uncontainable, 2014 (Kip Tindell)                                                                       

Everybody Matters, 2015 (Bob Chapman & Raj Sisodia)